{"id":1327,"date":"2020-07-02T13:59:45","date_gmt":"2020-07-02T11:59:45","guid":{"rendered":"http:\/\/beta.infotres.com\/?post_type=avada_portfolio&#038;p=1327"},"modified":"2020-07-30T18:16:55","modified_gmt":"2020-07-30T16:16:55","slug":"pasajeros-al-cine-2","status":"publish","type":"avada_portfolio","link":"https:\/\/infotres.com\/es\/proyectos\/pasajeros-al-cine-2\/","title":{"rendered":"Campa\u00f1a de prensa"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 contenedor nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-animated\" style=\"margin-top:0px;margin-bottom:20px;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.6\" data-animationOffset=\"100%\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1 proyecto-descripcion\"><p>Tuvimos la suerte de participar en el boom de Muebles Lufe, en 2017, en colaboraci\u00f3n con la agencia Lombok. Ideamos una campa\u00f1a de prensa con el objetivo de dar a conocer el producto de esta empresa: muebles ecol\u00f3gicos made in Euskadi, producidos con madera aut\u00f3ctona y econ\u00f3micos. Y el \u00e9xito de la estrategia fue realmente impactante.<\/p>\n<p>Lufe, que fue rebautizada como el Ikea vasco, se hizo hueco en las principales agencias\u00a0de comunicaci\u00f3n espa\u00f1olas, los\u00a0diarios de mayor audiencia\u00a0(El Pa\u00eds, el Peri\u00f3dico de Catalunya, ABC, El Correo\u2026.),\u00a0televisiones\u00a0(TVE, Telemadrid, EITB\u2026), radios (la Ventana de la SER, RNE, Radio Euskadi, M80\u2026) y\u00a0revistas especializadas\u00a0(Elle, Woman, Modern Decoration Home, AD\u2026).<\/p>\n<p>En paralelo, el \u2018boom\u2019 medi\u00e1tico provoc\u00f3 un impresionante incremento en las visitas a la web de Muebles LUFE y se multiplicaron los pedidos diarios, con un incremento del 100% en la facturaci\u00f3n v\u00eda comercio electr\u00f3nico, el \u00fanico canal de venta de la empresa.<\/p>\n<\/div><style type=\"text\/css\">.fusion-gallery-1 .fusion-gallery-image {border:0px solid #e2e2e2;}<\/style><div class=\"fusion-gallery fusion-gallery-container fusion-grid-1 fusion-columns-total-1 fusion-gallery-layout-masonry fusion-gallery-1\" style=\"margin:-5px;\"><div class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-1 hover-type-none fusion-grid-sizer\"><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-1 hover-type-none fusion-element-landscape fusion-element-portrait\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/infotres.com\/wp-content\/uploads\/2020\/07\/Lufe-clipping2-5-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><div style=\"background-image:url(https:\/\/infotres.com\/wp-content\/uploads\/2020\/07\/Lufe-clipping2-5-scaled.jpg);padding-top:calc((100% + 10px) * 0.8);\" class=\"fusion-masonry-element-container\"><img decoding=\"async\" src=\"https:\/\/infotres.com\/wp-content\/uploads\/2020\/07\/Lufe-clipping2-5-scaled.jpg\" width=\"2560\" height=\"1920\" alt=\"\" title=\"Lufe-clipping2\" aria-label=\"Lufe-clipping2\" class=\"img-responsive wp-image-1355\" srcset=\"https:\/\/infotres.com\/wp-content\/uploads\/2020\/07\/Lufe-clipping2-5-200x150.jpg 200w, https:\/\/infotres.com\/wp-content\/uploads\/2020\/07\/Lufe-clipping2-5-400x300.jpg 400w, https:\/\/infotres.com\/wp-content\/uploads\/2020\/07\/Lufe-clipping2-5-600x450.jpg 600w, https:\/\/infotres.com\/wp-content\/uploads\/2020\/07\/Lufe-clipping2-5-800x600.jpg 800w, https:\/\/infotres.com\/wp-content\/uploads\/2020\/07\/Lufe-clipping2-5-1200x900.jpg 1200w, https:\/\/infotres.com\/wp-content\/uploads\/2020\/07\/Lufe-clipping2-5-scaled.jpg 2560w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 640px) 1200px, \" \/><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1355,"menu_order":1,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":[],"portfolio_category":[24],"portfolio_skills":[],"portfolio_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campa\u00f1a de prensa | Infotres<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infotres.com\/es\/proyectos\/pasajeros-al-cine-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a de prensa\" \/>\n<meta property=\"og:url\" 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